Transcending LED technology, every pixel in the LG OLED TV enables you to dive into an illumination of unmatched color. Each OLED self-lighting pixel turns on and off on its own in order to exhibit the richest details in a surreal picture quality. OLED Black, stunning contrast creates the color more intense and adds depth to the image. The 2nd gen α7 Intelligent Processor upgraded with Deep Learning AI algorithm optimizes its processor speed and graphic for the breathtaking detailed imagery and custom sound to be immersed in marvelous reality. This TV comes power packed with built-in Google Assistant and Amazon Alexa (no external devices required). For the first time, you can connect your Apple devices seamlessly through Apple Airplay2 with your LG OLED TV. Lastly, with Dolby Vision and Atmos, create a theatre like environment at home.