Whirlpool 330L Frost Free Multi-Door Refrigerator (FP 343D PROTTON ROY ALPHA STEEL (N), Alpha Steel)

Rs.41,400.00 Rs.32,490.00

Key Feature

  • Upto 2X freshness with 6th sense active fresh technology
  • Warranty – 1 year on product and 10 years on compressor
  • India’s first active fresh zone-exclusive bottom drawer for fruits & vegetables
  • 3 Door advantage – better cooling retention, no odour mixing & 32L largest storage
  • Microblock – helps to kill up to 99.9% microbes, thus providing lifelong protection against contamination
  • Special features – moisture Retention technology, air boosters, Ice twister & collector, stabilizer free operation
  • Zeolite technology – prevents excessive reipening of fruits & vegetables, thereby keeping them fresher for longer
  • Deli-ben-controller – advanced temperature control knob for adjusting temperature of different delicacies stored in the chiller
  • Energy efficient – as unbelievable as it is, the all new protton world series consumes lesser energy than a CFL, making it one of the most energy efficient refrigerator in its class.

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SKU: REF-29 Categories: , Tags: ,


This Whirlpool FP 343D Proton Elite Refrigerator has a fabulous design and a large 330 litre capacity to store your food without odor mixing. The Freshness Booster System of this fridge maintains the freshness of your vegetables for an extremely long period. Additionally, this fridge also comes with the 6th Sense Electronic Control for added comfort by giving you access to convenient features at just the touch of a button. It’s an energy efficient fridge that has an Eco and auto power mode.

This triple door fridge uses the Air Booster System (ABS) that provides the ideal temperature in all three zones. It also has a large vegetable drawer, fruit crisper, ice twister, ice collector, a deodorizer and LED lighting. Other key features of this sleek refrigerator include a Choco box, cosmetic box, chiller, glass holder and a toughened glass shelf.

6th Sense Activefresh

With the revolutionary 6th Sense ActiveFresh Technology, presenting the 3 door Protton World Series Refrigerator. Its Active Fresh Zone with Moisture Retention and the incredible MicroBlock, keeps your fruits and vegetables fresher for longer.

  • Moisture Retention Technology
  • Microblock
  • Fresh Keeper
  • Air Boosters
  • 3 Door Format

Fresh Keeper

  • Keeps Vegetables fresh for long time.

Air Boosters

  • The new Airbooster system controls the circulation the cold air, so that each compartment receives the precise cooling it requires. This not only provides the most efficient cooling of each section but also prevents odor mixing between the three zones.

Moisture Retention

  • In ordinary refrigerators, the cold air comes directly in contact with fruits and vegetables and robs them of their intrinsic moisture. But in Proton World series refrigerator, the cold air flows around the compartment, keeping the contents cool while retaining their moisture and natural freshness.

Mivro Block

  • Micro-block is a special anti-microbial additive that is present in the material of the compartment itself, which kills up to 99.9 percent of microbes and provides lifelong protection against contamination.

Active Fresh Zone

  • An exclusive bottom drawer – the active fresh zone for fruits and vegetables. This prevents odour mixing keeping fruits and vegetables fresh for a longer duration.

Zeolite Technology

  • Prevents excessive ripening of fruits and vegetables by absorbing ethylene emissions from them thereby ensuring up to 2X more freshness.

Moisture Retention Technology

  • The cold air flows around the compartment, keeping its contents cool while retaining their moisture and natural freshness.

Microblock Technology

  • A special anti-microbial additive helps in preventing up to 99.9% microbes, thus providing lifelong protection against contamination.

Customized Cooling Technology

  • The all new protton comes with a customizable temperature knob for delicacies like cheese berries, chocolate and other dairy products.

Air Boosters

  • Controls the circulation of cold air throughout and ensures that each compartment receives the precise cooling it requires and also prevents odour mixing.

Additional information





Energy Efficiency

No Star Rating


330 Liters

Installation Type


Form Factor


Defrost System

Frost free

Door Orientation


Shelf Type

Toughened Glass

Number of Shelves




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